Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and...Read more
When it comes to your business' customer service strategy, social media can simultaneously be your brand's most valuable ally and its most intimidating nemesis. On one hand, when handled skillfully and tactfully, customer service via social media can produce positive PR and create fervent brand loyalty...Read more
The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by...Read more
1) Invest in Google Adwords."Google Adwords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups," explained Andrew Riker an SEO specialist at WordStream. "Focused, long-tail keywords that are specific to your industry will cause...